Runway Meets Renovation: Charlotte Reardon’s Blueprint for Empowering Women at Home

“The truth is, nothing goes to plan when you're renovating. But that’s also where the magic happens.” — Charlotte Reardon 

Charlotte Reardon isn’t just flipping houses — she’s flipping the script on what it means to blend fashion with function. These days, reinvention is everything, and Charlotte’s taking her runway instincts straight to the living room. Think grit, good taste, and a European flair that makes even a fixer-upper feel like couture 

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From Catwalk to Construction 

Before wielding a paintbrush or demoing a basement, Reardon spent a decade as a professional fit model. “Watching fabrics get selected, patterns made, samples tweaked and reworked — I saw firsthand how great design is built in layers,” she says. That meticulous eye now shapes her blueprint for transforming distressed properties into layered, liveable art. 

In the last three years, Reardon has flipped 5 homes across Jersey City, New York’s tri-state area, grossing more than $2.5 million in value. Her aesthetic — a balance of muted textures, hand-picked art, and subtle European accents — feels worlds apart from the cookie-cutter renos dominating Instagram. 

But it’s not just about beauty. Reardon’s mission is rooted in practicality, especially for young families and women navigating homeownership for the first time. “Most of my buyers have been first-time homeowners — young families who couldn’t afford New York real estate,” she notes. “I want to keep costs down and the style elevated.” 

Redefining Design for Real Women 

There’s nothing pre-fab about Reardon’s process. Whether she’s painting rainbow stairs on a whim or building an ADU from scratch after rejecting off-the-shelf sheds, her work is grounded in lived experimentation. “If you have an idea, just try it,” she urges. “Half the time I don’t know how it’ll turn out. That’s the fun.” 

What began as improvisation has become a methodology. “I’ve developed a formula, based on instinct and evolution,” Reardon says. That formula includes neutral palettes, soft lighting, curated flea-market art, and often, a rogue design choice that makes the home unmistakably hers. 

While everyone’s chasing the next big reveal, Charlotte Reardon’s betting on the slow burn - process over perfection, and instinct over algorithms. 

The Last Word 

“I never thought I’d be doing this,” she reflects. “But what I’ve realized is,  whether it's a dress or a duplex — women deserve to live in something that fits who they are now, not who they used to be.”